Observe the existing workflow.
Submitted buyer inquiries to 30 Florida brokerages across business hours, evenings and weekends. Only three responded within five minutes; 20 never replied.
Iro AI
Speed to Lead
Validate the response gap before building the agent.
- Role
- Founder & Product Lead
- Market
- Florida real estate
- Stage
- Pre-build validation and solution design
20 of 30 brokerages did not respond to a buyer inquiry. Subsequent outreach to broker owners produced two unsolicited demo requests, sharpening the target customer before implementation.
The problem
Brokerages invested in buyer leads, but follow-up depended on individual agents. The opportunity was reliable response coverage, particularly outside business hours.
Evidence
Compare who feels the problem.
Tested cold outreach with solo realtors and broker owners, comparing substantive replies and demo interest.
| Signal | Solo realtors | Broker owners |
|---|---|---|
| Emails sent | 200 | 173 |
| High-signal replies | 1 | 4 |
| Demo requests | 0 | 2 |
Product decisions
Prioritize broker owners.
Owners described the gap as an operational problem. Their responses supported a brokerage-level product over a solo-agent tool.
Fill coverage gaps around the existing team.
The inside-sales-team objection shaped positioning: support nights and weekends rather than replace the team.
Turn research into a bounded product goal.
Designed a lead-triggered voice workflow to respond within 60 seconds, qualify intent, update CRM and arrange a human handoff. Response speed was a target, not a measured deployment result.